Marketing Tool Pricing 2026
Typeform raised prices 67%. Mailchimp's free plan got gutted (2,000 → 500 contacts). Grammarly increased Business pricing. SEO tools like Ahrefs and Semrush are $100–$500/mo and rising. Here's what the full marketing stack actually costs today.
⚠️ Email marketing pricing is contact-based — it scales fast
Most email tools charge by contacts or sends. A list of 10,000 contacts costs $50–$100/mo on Mailchimp, $25/mo on Brevo. As your list grows, costs jump dramatically. Bait-and-switch free plans are common — know the pricing tiers before you build your list on a platform.
Email Marketing Pricing
| Tool | Free Plan | Essentials / Starter | Standard / Business | Key Differentiator |
|---|---|---|---|---|
| Mailchimp | 500 contacts Gutted | $13/mo (500 contacts) | $20/mo (500 contacts) | Most recognized brand, good integrations |
| Brevo (Sendinblue) | 300 emails/day Free | $25/mo (20K emails) | $65/mo (20K + automation) | Email-based pricing (not contact-based) — cheaper at scale |
| ConvertKit | 1,000 subscribers Free | $25/mo (1K subs) | $50/mo (1K subs, automations) | Built for creators and newsletters |
| Klaviyo | 250 contacts Very limited | $20/mo (500 contacts) | $45/mo (1K contacts) | E-commerce-focused, Shopify-native |
🔔
Mailchimp cut its free plan from 2,000 → 500 contacts with no warning
Get alerted instantly when any marketing tool changes pricing or guts their free tier.
Try Free →
🔍
See all 8 email marketing tool prices side-by-side
Mailchimp, ConvertKit, Brevo, ActiveCampaign and 4 more — contact-based pricing, free tiers, and who raised prices. Free tool.
View Email Marketing Watchlist →
Form & Survey Tool Pricing
| Tool | Free Plan | Basic / Plus | Business / Pro |
|---|---|---|---|
| Typeform | 10 responses/mo Very limited | $25/mo (100 responses) | $50/mo (1,000 responses) |
| Google Forms | Unlimited Free | Included in Google Workspace | $6–$18/user/mo (Workspace) |
| Tally | Unlimited forms + responses Free | $29/mo (Pro) | $29/mo (Pro) |
| SurveyMonkey | 10 questions, 40 responses Limited | $25/mo (Individual) | $75/mo (Team) |
Writing & SEO Tool Pricing
| Tool | Free Plan | Individual / Pro | Business / Team |
|---|---|---|---|
| Grammarly | Basic grammar only Very limited | $12/mo (Premium) | $15/user/mo (Business) |
| Ahrefs | Free Webmaster Tools | $129/mo (Lite) | $249/mo (Standard) |
| Semrush | 10 queries/day Very limited | $139.95/mo (Pro) | $249.95/mo (Guru) |
| Zapier | 100 tasks/mo Free | $19.99/mo (Starter) | $49/mo (Professional) |
Head-to-Head Comparisons
→
Comparison
Mailchimp vs Brevo
Contact-based vs. email-based pricing. Which saves you money at scale?
→Comparison
Ahrefs vs Semrush
Two dominant SEO platforms — feature differences and $100+/mo price gap explained.
→Comparison
Zapier vs Make
Automation platform pricing: task-based vs. operation-based billing compared.
Individual Pricing Pages
→
Individual
Mailchimp Pricing
Free (500 contacts), Essentials, Standard, Premium — full tier breakdown.
→Individual
Grammarly Pricing
Free, Premium ($12/mo), Business ($15/user/mo) — what each tier actually includes.
→Individual
Typeform Pricing
Free (10 responses), Plus ($25), Business ($50), Enterprise — all plans explained.
→Individual
Zapier Pricing
Free (100 tasks/mo), Starter, Professional, Team — task-based pricing breakdown.
→Individual
Ahrefs Pricing
Lite ($129), Standard ($249), Advanced ($449) — what you actually get per tier.
→Individual
Semrush Pricing
Pro ($139.95), Guru ($249.95), Business ($499.95) — full feature and cost breakdown.
Which Tool for Which Marketer
Mailchimp
Best for: Small businesses just starting with email. Familiar UI, many integrations. Switch to Brevo once your list exceeds 2,500 contacts.
Brevo
Best for: Growing lists — email-based pricing means you're not penalized for list size. Best value for high-send-volume, mid-size lists.
Typeform
Best for: Brand-forward lead gen forms, conversational surveys. Premium experience — but Google Forms is free if you just need basic forms.
Grammarly
Best for: Marketing teams producing lots of written content. Premium worth it for content marketers; Business worth it for 3+ writers on a team.
Ahrefs
Best for: SEO-first teams, link building, keyword research. Slightly better backlink data than Semrush.
Semrush
Best for: Agencies, content teams, PPC + SEO combined. More marketing features beyond pure SEO. Pricier but broader toolset.
📊
Marketing tool prices changed 7 times in 2025 alone
Typeform +67%, Mailchimp free tier cut, Zapier restructured. PricePulse alerts you when any of these tools change pricing.
Get Free Alerts →
Browse Other Categories
→
Category Hub
CRM Pricing
HubSpot, Salesforce, Pipedrive, Zendesk — CRM pricing compared.
→Category Hub
E-Commerce Pricing
Shopify, WooCommerce, Etsy — platform fees and transaction costs.
→Category Hub
Communication Tools Pricing
Slack, Teams, Discord, Zoom — messaging and video pricing.
Prices verified May 2026. All prices in USD. Billed annually unless noted. PricePulse monitors these tools for pricing changes.
Related Reading
- Why SaaS Companies Are Raising Prices in 2026 — the 4 forces behind the wave: AI infrastructure costs, free tier squeeze, investor pressure, and market consolidation
- How to Budget for SaaS Price Hikes in 2026 — practical guide: the 15–20% buffer rule, renewal calendar, negotiation scripts, and when to switch
- SaaS Price Hike Leaderboard — GitHub Copilot +90%, ClickUp +58%, Typeform +67%: every major increase ranked
💬 Get alerts in Slack — Connect your Slack workspace → free