Semrush Pricing 2026 — Plans, Costs & Recent Changes

Current Semrush Pricing (April 2026)

Semrush plans are per account with different project and keyword tracking limits. Additional users can be added to any plan for a monthly fee.

Plan	Monthly	Annual (per mo)	Projects / KW tracking
Pro	$139.95/mo	$117.33/mo	5 projects / 500 keywords
Guru	$249.95/mo	$208.33/mo	15 projects / 1,500 keywords
Business	$499.95/mo	$416.66/mo	40 projects / 5,000 keywords
Enterprise	Custom	Custom	Custom limits + API access

Additional users: ~$45/user/mo (Pro/Guru), ~$100/user/mo (Business). Prices verified April 2026. Get automatic alerts when Semrush pricing changes.

Semrush Pricing History (2020–2026)

All plans raised ~17% — inflation-driven increase January 2024

Semrush raised prices across all plans by approximately 17% in January 2024. Pro jumped from $119.95 to $139.95/month, Guru from $229.95 to $249.95/month, and Business from $449.95 to $499.95/month. Semrush cited "investment in AI features, database expansion, and inflation" in customer communications. The per-user add-on prices increased proportionally. Annual subscribers were grandfathered until their next renewal date.

Pro (monthly):$119.95/mo→$139.95/mo (+17%)

Guru (monthly):$229.95/mo→$249.95/mo (+9%)

Business (monthly):$449.95/mo→$499.95/mo (+11%)

Semrush AI features added; content marketing toolkit expanded 2023

Semrush added AI-powered writing tools, ContentShake AI, and expanded its Social Media Toolkit. These features were added to existing plans without a price increase — but positioned the platform for the 2024 price raise by increasing perceived value. Semrush also raised prices in select markets outside North America by 10-20% in Q3 2023 due to currency effects.

AI content tools:Added to Guru+ without price change

Pro plan raised from $99.95 to $119.95/mo 2021

Semrush raised Pro from $99.95 to $119.95/month and Guru from $199.95 to $229.95/month — a 20% increase across both core tiers. This was Semrush's post-IPO price normalization (Semrush went public on NYSE in March 2021 under SEMR). Business went from $399.95 to $449.95/month.

Pro:$99.95/mo→$119.95/mo (+20%)

Guru:$199.95/mo→$229.95/mo (+15%)

Semrush vs Ahrefs: Which Is Cheaper in 2026?

Semrush and Ahrefs are the two dominant all-in-one SEO platforms, and their pricing has diverged since 2021:

Ahrefs Lite ($129/mo monthly): Slightly cheaper than Semrush Pro ($139.95/mo), with similar core features — keyword research, backlink analysis, rank tracking. Ahrefs is generally preferred by link builders; Semrush by content marketers and agencies with its deeper content tools. See our Ahrefs pricing history.

Bottom line: For solo SEOs and small teams, Ahrefs Lite is marginally cheaper. For agencies needing white-label reports, content marketing tools, and multi-client management, Semrush Guru justifies its higher price. Both tools raised prices in 2023-2024.

If you sell any SEO or marketing platform, Semrush's pricing changes are a direct signal of where the market is moving. Monitor Semrush pricing automatically.

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Frequently Asked Questions

What's the cheapest way to use Semrush in 2026?

Annual billing on the Pro plan ($117.33/month billed annually = $1,407.96/year) is the cheapest entry point for full Semrush access. Semrush occasionally offers promotional pricing (7-day trials, limited-time discounts) through affiliates. There's no free tier beyond a limited free account with severely restricted data.

Can I share a Semrush account with my team?

Yes, but with limits. Each plan allows one user by default. Additional users cost approximately $45/user/month on Pro/Guru plans. Sharing login credentials violates Semrush's ToS. For agencies or teams, Semrush Agency plans offer better per-seat economics with manager access and white-label features.

Is Semrush worth $139.95/month for a solo SEO?

At $140/month for a solo practitioner, Semrush Pro is expensive if you're only using basic features. The value calculation depends on your use case: if Semrush helps you win or retain one $200+/month client, it pays for itself. Alternatives worth considering at lower price points: Ubersuggest (~$29/mo), Mangools (~$49/mo), or Ahrefs Lite ($129/mo for similar core features).

Does Semrush offer nonprofit or educational discounts?

Semrush offers academic accounts for students through partnerships with specific institutions. There's no publicly advertised nonprofit discount, but contacting their sales team may yield custom pricing for educational organizations.

Semrush Compared: SEO Tool Alternatives

Semrush is the all-in-one SEO suite — see how it compares to Ahrefs (backlinks) and Moz (budget) on price and features.

→ View all 40+ pricing changes on the tracker