Moz Pricing 2026 — Plans, Costs & Features

Moz Pricing at a Glance

Plan	Monthly	Annual	Best For
Free	$0	$0	Keyword research, rank tracking (limited)
Standard	$99/mo	$74.25/mo (25% off)	Small to mid-size SEO teams
Professional	$179/mo	~$134.25/mo	Growing agencies, competitive analysis
Enterprise	Custom pricing	Custom pricing	Large agencies, white-label needs

What You Get in Each Plan

Free Plan

Moz Local (limited): 1 location listing
Keyword Explorer: 10 free searches/month
MozBar: Basic SEO toolbar for Chrome/Firefox
Community reports: Limited access
No rank tracking, no competitor analysis

Standard Plan ($99/mo or $74.25/mo annual)

✅ Keyword Explorer: Unlimited searches, keyword difficulty scores, SERP analysis
✅ Site Crawl: Monthly site audits for on-page optimization opportunities
✅ Rank Tracking: Track up to 300 keywords across multiple locations
✅ Backlink Analysis: Link research, competitor backlink analysis (limited)
✅ Moz Local: Manage up to 5 locations, review monitoring
✅ API Access: Integrate Moz data into your workflows
✅ MozBar Premium: Enhanced SEO toolbar with metrics
❌ White-label reports
❌ Advanced competitor analysis

Professional Plan ($179/mo or ~$134.25/mo annual)

✅ Everything in Standard, plus:
✅ Rank Tracking: Track up to 1,000 keywords (vs 300)
✅ Moz Local: Manage up to 25 locations (vs 5)
✅ Backlink Analysis: Full Moz Link Index access (500M+ links), detailed competitor link reports
✅ Advanced Reporting: Custom reports, PDF exports
✅ White-label: Client-facing reports with your branding
✅ Priority Support: Faster response times

Enterprise Plan (Custom)

✅ Everything in Professional
✅ Custom implementation and onboarding
✅ Dedicated account manager
✅ Training and consulting
✅ Custom keyword tracking (unlimited)
✅ SLA guarantees

Moz vs Ahrefs vs Semrush: Cost Breakdown

Tool	Starting Price	Annual Cost (Monthly)	Annual Cost (Annual)	Savings vs Monthly
Moz Standard	$99/mo	$1,188/year	$891/year	25% ($297/yr)
Ahrefs Lite	$129/mo	$1,548/year	$1,548/year	No discount
Semrush Pro	$139.95/mo	$1,679/year	~$1,344/year	20% ($335/yr)

Conclusion: Moz is the budget option at $74.25/mo annual (25% discount). Ahrefs starts $30/mo higher with no discount. Semrush is most expensive but has a 20% annual discount. For teams focused on keyword research and rank tracking, Moz offers the best value.

Key Moz Features Explained

Keyword Explorer

Moz's core tool. Unlimited monthly searches to evaluate keyword difficulty, search volume, click-through rate (CTR) potential, and opportunity. Perfect for finding low-competition keywords to target.

Site Crawl

Technical SEO audit of your website. Identifies on-page optimization issues, broken links, crawl errors, and missing title/meta descriptions. Standard plan includes monthly crawls; Professional includes weekly.

Rank Tracking

Monitor where your keywords rank in Google. Standard tracks 300 keywords; Professional tracks 1,000. Includes local rank tracking and alerts when rankings change significantly.

Backlink Analysis

Analyze your backlink profile and competitors' links. Moz indexes 500M+ links. Standard plan has limited competitor link data; Professional has full access. Critical for link building strategy.

Moz Local

For multi-location businesses. Manage local listings, monitor reviews across platforms, and track local search rankings. Standard: 5 locations; Professional: 25 locations.

MozBar

Chrome/Firefox extension that shows SEO metrics while browsing. Premium version shows domain authority, page authority, spam score, and backlink data on any page.

When to Choose Moz

✅ Choose Moz if:

• You're a small to mid-size SEO team ($891/year is 25% cheaper than Ahrefs)
• Your primary need is keyword research + rank tracking
• You want 25% annual discount (best among the three)
• You're not doing deep competitor backlink analysis
• You manage multi-location businesses (Moz Local is best-in-class)
• You need white-label reports for clients (Professional plan)

⚠️ Choose Ahrefs if you need:

• Best-in-class backlink analysis (192B+ indexed links vs Moz's 500M)
• Content gap analysis for competitors
• Budget willing to spend $129+/mo

📊 Choose Semrush if you need:

• All-in-one platform (SEO + PPC + social media + content marketing)
• PPC/Ad research alongside SEO
• Most comprehensive feature set at a higher price

Annual Savings Calculator

Usage Level	Moz (Annual)	Ahrefs (Annual)	Moz Savings
Light (1 year)	$891	$1,548	Save $657/yr
Medium (3 years)	$2,673	$4,644	Save $1,971/yr
Heavy (5 years)	$4,455	$7,740	Save $3,285/yr

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