E-Commerce Platform Pricing 2026
Shopify raised prices 33% in 2023 and added mandatory transaction fees. Etsy charges listing fees, transaction fees, and payment processing on every sale. WooCommerce looks free — until you add up hosting, plugins, and payment processing. Here's the real math.
⚠️ The hidden cost trap: transaction fees add up fast
On $100,000/year in sales: Shopify Basic charges $2,900 in transaction fees (if not using Shopify Payments). Etsy charges ~$6,500 in combined fees. WooCommerce can be $0 in platform fees but $1,500+/yr in hosting + plugins. Know your numbers before you commit.
Quick Price Comparison
| Platform | Monthly Fee | Transaction Fee | Best For |
|---|---|---|---|
| Shopify Basic | $39/mo | 2.9% + 30¢ (Shopify Payments) or +2% extra fee | Standalone e-commerce stores |
| Shopify Popular | $105/mo | 2.6% + 30¢ (no extra fee with Shopify Payments) | Growing stores, staff accounts |
| Shopify Advanced | $399/mo | 2.4% + 30¢ | High-volume, custom reporting |
| WooCommerce | $0 (plugin) + hosting ~$10–$50/mo | 0% platform fee (payment processor fees apply) | WordPress sites, full control |
| Etsy | $0 (or $10/mo Plus) | 6.5% transaction + $0.20 listing + 3% payment processing | Handmade, vintage, craft goods |
| BigCommerce | $39/mo (Standard) | 0% transaction fee | High-volume stores, B2B |
* Annual billing saves 25% on Shopify. Etsy fees apply per transaction.
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Shopify, BigCommerce, WooCommerce, Gumroad and 4 more — transaction fees, monthly costs, and who raised prices. Free tool.
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Head-to-Head Comparisons
→
Comparison
Shopify vs Etsy
Own your store vs. tap Etsy's marketplace. Full fee breakdown and use-case analysis.
→Comparison
Shopify vs WooCommerce
Hosted SaaS vs. self-hosted WordPress. Total cost of ownership compared.
→3-Way Comparison
Shopify vs WooCommerce vs Etsy
Full 3-way comparison: fees, control, audience reach, and best fit by business type.
→Comparison
Stripe vs PayPal
Payment processor pricing matters just as much as platform fees.
Individual Pricing Pages
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Individual
Shopify Pricing
Basic ($39), Shopify ($105), Advanced ($399), Plus (enterprise) — all plans compared.
→Individual
Stripe Pricing
Payment processing, Radar, Billing, Connect — full Stripe product pricing.
→Comparison
Stripe vs Square
Developer-focused vs. retail-focused payment processing. Fees compared.
Which Platform for Which Seller
Shopify
Best for: Serious e-commerce businesses wanting full brand control, dropshipping, and scalability. Worth $39–$105/mo if you're selling consistently.
WooCommerce
Best for: WordPress users, developers, businesses that want zero platform fees and full customization. Budget $500–$2,000/yr for hosting + plugins.
Etsy
Best for: Handmade, vintage, or niche craft sellers who want access to Etsy's 95M buyers without building their own audience. High fees, but built-in traffic.
BigCommerce
Best for: High-volume stores that want 0% transaction fees and B2B/wholesale features. More complex than Shopify, better for scale.
Real Annual Platform Cost at $10,000/mo Revenue
| Platform | Monthly Fee | Transaction Fees (est.) | Total/Year |
|---|---|---|---|
| Shopify Basic (w/ Shopify Payments) | $39 | ~$348 (2.9% on $10K) | ~$4,668/yr |
| Shopify (mid-tier) | $105 | ~$312 (2.6%) | ~$4,944/yr |
| Etsy (no monthly fee) | $0 | ~$970 (9.7% combined fees) | ~$11,640/yr |
| WooCommerce (self-hosted) | ~$25 (hosting) | ~$290 (Stripe 2.9%) | ~$3,780/yr |
| BigCommerce Standard | $39 | ~$290 (Stripe 2.9%, no platform fee) | ~$3,948/yr |
* Estimates assume Stripe/Shopify Payments for processing. Etsy estimate includes listing + transaction + payment fees.
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Prices verified May 2026. All prices in USD. Transaction fees vary by region and payment method. PricePulse monitors these platforms for pricing changes.
Related Reading
- Why SaaS Companies Are Raising Prices in 2026 — the 4 forces behind the wave: AI infrastructure costs, free tier squeeze, investor pressure, and market consolidation
- How to Budget for SaaS Price Hikes in 2026 — practical guide: the 15–20% buffer rule, renewal calendar, negotiation scripts, and when to switch
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