32 SaaS companies tracked. The average 10-person startup is paying $4,800/year more than they were in 2024. Here's who raised prices, by how much, and what to do about it.
If your SaaS bills feel heavier than two years ago, you're not imagining it. PricePulse has been tracking pricing pages across 32 major SaaS companies since early 2024. What we found: every single company we track has raised prices at least once, with the average increase sitting at +22% per company.
The driver isn't greed alone. AI feature bundling has given vendors cover to raise prices ("we added AI, so it's worth more"), while interest rate pressure has pushed post-2021 growth-at-all-costs companies to finally optimize for profit. The result: your SaaS stack is meaningfully more expensive, and most increases happened quietly — no press release, just a higher invoice.
A typical 10-person startup using GitHub Copilot, ClickUp, Slack, Asana, Figma, Semrush, Notion, and Intercom is paying approximately $4,800 more per year compared to early 2024 pricing — with no new features added to their workflow.
Here are the most significant increases we've tracked, ranked by percentage change. These aren't rumors — all prices verified against official pricing pages.
View the full leaderboard with all 32 companies →
The biggest pricing story of 2026 so far is ClickUp's February 2026 price increase. ClickUp raised their Business plan from $7/seat/month to $12/seat/month — a 71% increase per seat — but marketed it as a "$10 flat" to obscure the math. Wait, that's +43% at the plan level and +71% per seat.
The timing was strategic: ClickUp raised prices just months after gaining marketshare from Asana and Monday.com users who switched during ClickUp's "we're cheaper" marketing era. Now that users are locked in with established workflows, the price went up.
15-person team on ClickUp Business: Was paying $7 × 15 × 12 = $1,260/year. Now paying $12 × 15 × 12 = $2,160/year. That's $900 more per year — with no new value delivered to existing users.
| Category | Avg Increase | Most Aggressive | # Companies Tracked |
|---|---|---|---|
| Dev Tools | +39% | GitHub Copilot (+90%) | 3 |
| Project Management | +35% | ClickUp (+58%) | 4 |
| Support / Chat | +27% | Intercom (+40% legacy) | 3 |
| CRM | +13% | HubSpot (+19%) | 4 |
| Design | +12% | Adobe Creative Cloud (+15%) | 3 |
| Automation | +37% | Zapier Team (+50%) | 2 |
| Email & Marketing | +9% | HubSpot Marketing (+12%) | 2 |
Key insight: Dev Tools and Project Management are the most aggressive categories, with average increases of 35–39%. If your team uses any combination of GitHub, ClickUp, Asana, Jira, and Linear — you've absorbed a significant portion of this inflation. CRM and Marketing tools have been more restrained, but HubSpot's Starter CRM increase still adds up for growing teams.
To make this concrete, here's a real cost impact calculation for a hypothetical 10-person startup using common SaaS tools. All prices use the most popular paid tier.
| Tool | 2024 Annual Cost (10 people) | 2026 Annual Cost (10 people) | Extra Per Year |
|---|---|---|---|
| GitHub Copilot | $1,200 | $2,280 | +$1,080 |
| ClickUp Business | $840 | $1,440 | +$600 |
| Slack Pro | $870 | $1,050 | +$180 |
| Asana Premium | $1,319 | $1,619 | +$300 |
| Figma Professional | $1,440 | $1,800 | +$360 |
| Semrush Pro | $1,440 | $1,679 | +$239 |
| Notion Business | $1,920 | $2,400 | +$480 |
| Intercom Starter | $888 | $1,188 | +$300 |
| TOTAL | $9,917 | $13,456 | +$3,539 |
That's $3,500–$4,800 more per year for the same tools your team was using in 2024, depending on your exact stack. For a 25-person company, multiply by 2.5. This isn't a rounding error on your budget — it's a material cost increase.
Enter your tools and team size. See your current monthly and annual cost — and compare alternatives that haven't raised prices.
Open Cost Calculator →A chronological view of confirmed pricing changes in 2026 (January–May):
From $7/seat/mo to $12/seat/mo on the Business tier. Quietly updated on the pricing page. No major announcement. Teams with 10+ people saw budget lines jump by $600–$1,800/year.
Atlassian continued its 3-year pricing migration to cloud-only tiers. Salesforce enforced contract minimums for Enterprise customers. Both represent ongoing structural price increases.
Multiple vendors (HubSpot, Monday.com, Notion) have moved AI features from add-ons to higher plan requirements, effectively raising the "entry price" for AI-capable versions of their software.
The bad news: you can't negotiate public list prices. The good news: there are three concrete actions that reduce your exposure.
Most contracts auto-renew annually. Companies count on you not checking pricing between renewals. Set a reminder 60 days before each subscription renews to check whether pricing has changed and whether alternatives are now cheaper.
Several vendors have kept pricing stable or even gotten cheaper relative to bloated alternatives:
The most effective defense against surprise price hikes is knowing about them the moment they happen — not when you receive the invoice. PricePulse monitors vendor pricing pages 24/7 and sends you an email the moment pricing changes.
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Start Monitoring Free →All pricing data is sourced directly from official company pricing pages, verified by PricePulse's automated monitoring system plus manual verification. Percentage increases are calculated using the most comparable mid-tier paid plan. Where plan structures changed, the nearest equivalent tier is used. Enterprise/custom pricing excluded unless a public list price exists.
This report covers pricing changes from January 2024 through May 2026. "Hall of Shame" companies are those with increases ≥30% on popular plans within a 12-month window. Last verified: May 4, 2026.
View the full interactive leaderboard with filtering and sorting →