Wix has a free plan but it shows Wix-branded ads and uses a Wix subdomain (yourusername.wixsite.com). To use a custom domain or remove Wix branding, you need a paid plan starting at $17/month (annual). The free plan is fine for personal projects but not professional websites.

How does Wix pricing compare to Squarespace?

Wix and Squarespace are similarly priced. Wix Light starts at $17/month vs Squarespace Personal at $16/month (annual). For e-commerce, Wix Business is $36/month vs Squarespace Commerce Basic at $27/month — Squarespace is cheaper here. Squarespace tends to have more polished templates; Wix has more flexibility and a larger app market.

Which Wix plan do I need for an online store?

To sell products on Wix, you need the Core plan ($29/month, annual) or higher. Core allows up to 50,000 products and accepts payments. Business ($36/month) adds subscriptions, advanced shipping, and more payment providers. Business Elite ($159/month) adds unlimited staff accounts and priority support.

How much do you save with annual billing on Wix?

Annual billing on Wix saves roughly 30-40% vs monthly. Light: $17/month (annual) vs $29/month (monthly). Core: $29/month vs $44/month. Business: $36/month vs $54/month. A full year on the Business plan costs $432 annually vs $648 monthly — a $216 saving.

Wix Pricing 2026 — All Plans, Annual vs Monthly Costs

Current Wix Pricing (2026)

Wix offers four paid plans in 2026. All plans include a free custom domain for one year, unlimited bandwidth, and SSL certificate. Prices shown are annual billing (save ~35% vs monthly).

Plan	Annual Billing	Monthly Billing	Best For
Free	$0	$0 (Wix ads)	Hobbyists, testing
Light	$17/month	$29/month	Personal sites, portfolios
Core	$29/month	$44/month	Basic e-commerce, small business
Business	$36/month	$54/month	Growing online stores
Business Elite	$159/month	$199/month	High-volume stores, agencies

All prices shown per month. Annual plans billed as a lump sum for 12 months. Monthly plans can be cancelled anytime.

Real-World Cost Scenarios

Personal blog or portfolio (Light plan)

Annual billing $204/year ($17 × 12)

Monthly billing $348/year ($29 × 12)

Annual savings $144/year

Light includes 2GB storage, custom domain, and basic site analytics. No e-commerce. Suitable for portfolios, resumes, and personal blogs.

Small business with online store (Business plan)

Annual billing $432/year ($36 × 12)

Monthly billing $648/year ($54 × 12)

Annual savings $216/year

Business plan includes subscriptions, advanced shipping, and multiple payment providers (PayPal, Square, Stripe). Best for stores doing $5K–$50K/month in revenue.

High-volume or agency site (Business Elite)

Annual billing $1,908/year ($159 × 12)

Monthly billing $2,388/year ($199 × 12)

Annual savings $480/year

Business Elite includes unlimited staff accounts, priority support, advanced analytics, and a dedicated server. For stores doing $100K+/month or agencies managing client sites.

Get Notified When Wix Changes Pricing

Wix has increased prices multiple times. Get an alert before your next renewal surprises you.

Start monitoring free See how it works 💬 Get Slack alerts

Wix vs Squarespace vs Webflow

The three major website builders compared by price and use case:

Feature	Wix	Squarespace	Webflow
Free plan	✓ (with ads)	✗ Trial only	✓ (staging only)
Entry paid price (annual)	$17/month	$16/month	$14/month
E-commerce entry (annual)	$29/month (Core)	$27/month (Commerce Basic)	$29/month (Basic)
Design flexibility	Drag-and-drop, high	Template-based, medium	CSS-level, very high
App/plugin ecosystem	700+ apps	~30 integrations	Limited native, rich API
Learning curve	Low (beginner-friendly)	Low–medium	High (developer-focused)
Best for	SMBs, flexibility seekers	Creatives, polished brands	Designers, custom builds

What's Included in Each Wix Plan

Feature	Light	Core	Business	Business Elite
Custom domain	✓ (1 yr free)	✓ (1 yr free)	✓ (1 yr free)	✓ (1 yr free)
Storage	2 GB	50 GB	100 GB	Unlimited
E-commerce / online store	✗	✓ Basic	✓ Advanced	✓ Full
Subscriptions & recurring payments	✗	✗	✓	✓
Staff accounts	1	5	10	Unlimited
Advanced analytics	✗	✗	✓	✓