Loom plans are per creator (anyone who records videos). Viewers are always free. Note: Loom was acquired by Atlassian in 2023; pricing strategy has shifted toward enterprise.
| Plan | Price (annual) | Price (monthly) | Key limits |
|---|---|---|---|
| Starter (Free) | $0 | $0 | 25 videos, 3 min/video, 720p |
| Business | $12.50/creator | $15/creator | Unlimited videos, unlimited length, 4K, AI features |
| Business + AI | $16.67/creator | $20/creator | Business + AI transcripts, chapters, filler word removal |
| Enterprise | Custom | Custom | SSO, advanced admin, Atlassian integration |
Prices verified April 2026. Loom's pricing has been changing as Atlassian integrates the product — get automatic alerts when their pricing page updates.
Since the Atlassian acquisition closed in late 2023, Loom has been steadily restricting its free tier and adding paid tiers:
Loom's free tier degradation since the Atlassian acquisition has pushed teams toward alternatives. Tella, Screenpal (formerly Screencast-O-Matic), Veed.io, and Vidyard are all running campaigns targeting displaced Loom free users.
The March 2026 video length cut was particularly impactful for technical teams — developers recording bug reproducibility videos, product managers doing feature demos, and support teams doing async walkthroughs all routinely exceed 3 minutes. These users are now prime candidates for alternatives that offer more generous free tiers.
If you sell async video tools, Loom's ongoing free tier cuts represent a steady acquisition opportunity — but only if you respond quickly when each change hits.
PricePulse monitors Loom's pricing page every hour. When anything changes, you get an email with the before/after diff — so you can react before your competitors do.
Set up Loom alert — free See how it worksYes, Loom has a free Starter plan. However, the free plan is now limited to 25 videos total and 3 minutes per video (down from 5 minutes). For most professional use cases — demos, bug reports, async updates — this is quite restrictive. Teams doing more than a few recordings per week typically need Business.
Loom Business is $12.50/creator/month billed annually ($150/creator/year), or $15/creator/month billed monthly. The Business + AI tier (with AI transcripts, chapters, and filler word removal) costs $16.67/creator/month annual or $20 monthly.
Depends on your use case. If you're already in the Atlassian ecosystem (Jira, Confluence), Loom's integration with those tools has improved post-acquisition. If you're not an Atlassian shop, Loom's pricing trajectory (56% Business price increase, free tier cuts) makes it worth evaluating alternatives like Tella, Vidyard, or Screenpal.
For teams wanting more generous free tiers: Tella (unlimited 10-minute videos on free), Screenpal (free with watermark), Cap (open source). For teams wanting similar quality with better pricing: Vidyard (free for individuals), Claap (meeting recording + async video). The right choice depends on whether you need AI features, integrations, or just raw recording capability.
Loom's free tier cuts are part of a broader pattern of SaaS tools restricting free plans: