HubSpot ($0–$120/mo) vs Salesforce ($0–$300+/mo) — see pricing, features, and which CRM is cheaper for your business.
| Tool | Free Tier | Mid Tier | Top Tier | Pricing Model |
|---|---|---|---|---|
| HubSpot | $0 | $45/mo | $120/mo | Per user/month |
| Salesforce | $0 | $165/mo | $300+/mo | Per user/month |
Pricing current as of April 2026. Salesforce is significantly more expensive across all tiers. HubSpot offers a more affordable option.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Individuals, small teams, basic CRM |
| Starter | $45/mo | Growing teams, email integration, basic automation |
| Professional | $800/mo (5 users) | Medium teams, custom objects, advanced automation |
| Enterprise | $3,200/mo (5 users) | Large orgs, custom workflows, dedicated support |
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Personal use, limited collaboration |
| Essentials | $180/mo (1 user) | Small teams, basic CRM, email integration |
| Professional | $200/mo (1 user) | Growing teams, workflows, custom objects |
| Enterprise | $300/mo (1 user) | Large orgs, unlimited customization, advanced features |
| Feature | HubSpot | Salesforce |
|---|---|---|
| Free plan | ✓ Full CRM | ~ Very limited |
| Contact management | ✓ | ✓ |
| Sales pipeline | ✓ | ✓ |
| Email integration | ✓ Native | ✓ Native |
| Marketing automation | ✓ Built-in | ~ Separate (Marketing Cloud) |
| Reporting & analytics | ✓ | ✓ (More advanced) |
| API access | ✓ | ✓ |
| Customization depth | ~ Good | ✓ Extensive |
| Service Cloud included | ~ Separate product | ✓ Native |
| AI predictions | ✓ (Einstein) | ✓ (Einstein) |
5 users × $45 = $225/month ($2,700/year)
HubSpot's lowest paid tier is very affordable for small teams.
5 users × $200 = $1,000/month ($12,000/year)
Salesforce raised prices in January 2026. Essentials ($180) was the previous bottom tier.
Winner for cost: HubSpot is 4-5x cheaper. A 5-person team costs $225/mo on HubSpot vs $1,000/mo on Salesforce.
Choose HubSpot if: You want affordable CRM with marketing automation built-in. You're a startup or small business on a budget. You want to get started quickly with minimal setup. You prefer an all-in-one CRM platform.
Choose Salesforce if: You need deep customization and advanced functionality. You're an enterprise with complex sales processes. You need Service Cloud for customer support. You're willing to invest heavily in a CRM.
The reality: HubSpot is the clear choice for cost. Salesforce is the choice for power and scale.
Salesforce raised prices in January 2026. Both tools change pricing regularly. Get alerts so you can budget and plan ahead.
Set up price alerts — free View full pricing trackerHubSpot is dramatically cheaper. A 5-person team costs $225/month on HubSpot Starter vs $1,000/month on Salesforce Professional. HubSpot's affordability is its biggest advantage over Salesforce.
Yes. In January 2026, Salesforce increased all plan prices. Essentials rose to $180/user (from $165), Professional to $200 (from $165), and Enterprise to $300+ (from $240). This was a significant increase across the board.
HubSpot has basic ticketing features, but it's not as powerful as Salesforce Service Cloud. If you need dedicated service management, Salesforce is better, though it costs more.
Yes, and it's included in HubSpot's main CRM pricing. Salesforce requires a separate Marketing Cloud subscription, which adds significant cost. HubSpot's all-in-one approach is cheaper.
Salesforce is far more customizable and flexible. But HubSpot has improved customization features over time and is good enough for most small-to-medium businesses. Salesforce is the choice for deep custom development.
If you need Salesforce's power but want to control costs, some companies use HubSpot for basic CRM and Salesforce for specific use cases. However, integration complexity makes this uncommon. It's usually an either/or choice.