The 10 Biggest SaaS Price Increases of 2024–2026, Ranked
The Full Ranking at a Glance
| # | Tool | Increase | Date |
|---|---|---|---|
| 1 | 🗄️ Airtable | +100% | Q3 2025 |
| 1 | 🎭 Canva | +100% | 2024 |
| 3 | 🤖 GitHub Copilot | +90% | Feb 2025 |
| 4 | 🔨 Retool | +67% | 2025 |
| 4 | 🎨 Figma | +67% | Jun 2025 |
| 6 | ✅ ClickUp | +58% | Feb 2026 |
| 7 | 🚀 Linear | +60% | Feb 2026 |
| 8 | 📋 Typeform | +72% | 2025 |
| 9 | ⚡ Zapier | +33% | 2024 |
| 9 | 🛒 Shopify | +33% | Sep 2024 |
Now let's break down each one — what changed, why, and what it actually costs your team.
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Get free alerts →Airtable doubled their price in a single move — one of the most aggressive hikes we've tracked. The official reason: "Airtable AI" is now included in all paid plans, which uses AI to auto-fill records, generate views, and summarize data.
The counterargument: you didn't ask for AI, and you're now paying twice as much whether or not you use it. For a 25-person team that was paying $3,000/year, they're now paying $6,000.
Canva also doubled its Pro price in 2024, bundling in "Magic Studio" — AI image generation, background removal, and design assistance. The move followed a $26 billion valuation and heavy investment in generative AI infrastructure.
For individual designers or small teams, the effective per-seat increase was significant. Many users reported the change arrived with minimal notice via email.
GitHub Copilot raised from $10/mo to $19/mo in early 2025 — nearly doubling the cost — as part of a rebranding to include GPT-4o and Claude access. The rationale was that developers were now getting access to premium AI models that cost more to run.
For engineering teams where every developer has Copilot, this adds up fast. A 15-person team went from $1,800/year to $3,420/year.
Typeform raised its Basic plan price by 72%, while simultaneously reducing response limits and restructuring what's included at each tier. This is a double hit: pay more, get less per dollar.
Marketing teams using Typeform for lead generation forms often find themselves on Basic — this hike disproportionately affects small teams on the entry plan.
Figma raised prices 67% in June 2025, its largest-ever price increase. The timing was notable: the Adobe acquisition had just collapsed under antitrust pressure, and Figma pivoted toward an independent growth strategy that apparently required more revenue per user.
Design teams at companies using Figma for product design were hit hardest. Most enterprise contracts were grandfathered, but new seats and renewals went to $20.
Retool restructured their Business plan to add a $50/month platform fee on top of per-seat pricing. For teams of any meaningful size, the effective cost increase is substantial — especially for 1-5 seat teams where the platform fee dominates.
This is the classic "platform fee creep" move — a new line item that didn't exist before, now required to access the product.
ClickUp raised the Business plan by 58% in early 2026, bundling "ClickUp Brain" — their AI writing and task automation layer. The irony: ClickUp was previously positioned as the affordable Asana/Monday alternative. After this hike, it's competitively priced against those tools, eroding its main value proposition.
Linear raised prices via a tier restructure that eliminated the cheapest plan and pushed most users to a higher-cost tier. "Linear Asks" — an AI feature for ambient context gathering — was the stated reason. Like ClickUp, Linear was previously a developer darling for its clean UX and competitive price. This move changed that calculus.
Zapier raised the Starter plan by $20/month while simultaneously reducing task limits on lower tiers and introducing "AI Zaps." Operations teams who'd built workflows on Zapier found themselves facing either an immediate price increase or a reduced task allowance.
This pushed many users to evaluate alternatives like Make (Integromat), which has kept pricing stable at $9/month for comparable plans.
Shopify raised their Basic plan by 34% and bundled in POS Lite (point-of-sale hardware support) for all plans. For many small ecommerce businesses using Shopify purely online, this was a forced upsell to hardware infrastructure they don't need.
Transaction fees for non-Shopify Payments users also increased, compounding the cost impact for merchants using third-party payment processors.
The Pattern: Why Are All These Happening Now?
Looking across all 10, three patterns emerge:
1. The AI bundling playbook
Nearly every major hike in 2024–2026 was justified by bundling AI features. Figma, Airtable, GitHub Copilot, ClickUp, Linear, Notion — all cited "AI features now included" as the reason for the increase. Whether users wanted those features or not, they're now paying for them.
2. Post-growth-phase repricing
Many of these tools aggressively discounted to acquire users during the 2020–2023 growth phase. Now, with investor pressure for profitability, they're walking prices back toward sustainable levels. The low prices were always temporary.
3. Lack of notice
Most teams only discovered these price increases when they renewed. The average notice period across the increases we track is 3–6 weeks — not enough time to renegotiate, optimize seats, or evaluate alternatives. This is why monitoring matters.
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Subscribe to alerts →Tools That Haven't Raised Prices (Yet)
Not every tool has hiked. Notable holdouts as of May 2026:
- Make (Integromat) — $9/month Core plan, unchanged. Strong competitive positioning against Zapier.
- Discord — Nitro at $4.99/month, unchanged for years.
- Basecamp — $99/month flat per company, unchanged. Their contrarian "no per-seat pricing" model holds.
- Paddle — 5% + 50¢ per transaction, stable. (Merchant-of-record model limits their flexibility to change.)
- Jira — $7.75/seat/month at Standard, largely stable.
See the full price history database for a complete list including both hiked and stable tools.