Airtable's 2025 pricing restructuring is one of the largest price increases we've tracked. The company discontinued its Plus plan ($10/seat/mo) and migrated users to the new Team plan — at $20/seat/month. That's a 100% price increase for the majority of its mid-tier paying customers.
Additionally, in February 2026, Airtable restricted its Free tier further — limiting the number of records per base and removing some automation features. Teams that had been on the free tier found themselves effectively forced to upgrade.
The full pricing restructuring explained
Airtable didn't just raise prices — it restructured its entire plan tier. Here's what the change looked like:
| Old Plan | Old Price | New Equivalent | New Price | Change |
|---|---|---|---|---|
| Free | $0 | Free (restricted) | $0 | Feature cuts |
| Plus | $10/seat/mo | Team | $20/seat/mo | +100% |
| Pro | $20/seat/mo | Business | $45/seat/mo | +125% |
| Enterprise | Custom | Enterprise Scale | Custom | Negotiated |
The Pro → Business increase was even larger: Pro plan users ($20/seat) were moved to Business at $45/seat — a 125% increase. If your team was on Pro, your renewal may have hit you with a bill more than double what you expected.
Why did Airtable do this?
Airtable raised $735 million in venture funding through 2021 and was valued at $11 billion at its peak. By 2023, the company had gone through significant layoffs (27% of staff in January 2023) and was under pressure to demonstrate a path to profitability.
The pricing restructuring was part of a broader strategic pivot. Airtable repositioned itself as an "enterprise connected app platform" — meaning it was deliberately moving upmarket, away from SMBs and indie teams toward enterprise customers who can absorb higher per-seat costs.
The signal was clear: if you're not a large enterprise, Airtable's pricing is no longer designed for you.
Impact by team size (Plus plan → Team plan)
| Team Size | Old Annual (Plus) | New Annual (Team) | Extra Per Year |
|---|---|---|---|
| 3 seats | $360/yr | $720/yr | +$360 |
| 5 seats | $600/yr | $1,200/yr | +$600 |
| 10 seats | $1,200/yr | $2,400/yr | +$1,200 |
| 20 seats | $2,400/yr | $4,800/yr | +$2,400 |
Your options
1. Migrate to Notion
For teams using Airtable primarily as a collaborative database or project tracker, Notion's database views (Board, Table, Gallery) handle most of the same use cases at $10/user/mo — half Airtable's Team plan price. The migration path isn't seamless, but it's well-documented and many teams have made the switch.
2. Try NocoDB (open source)
NocoDB is an open-source Airtable alternative that can be self-hosted for free. It connects directly to your existing databases (MySQL, Postgres) and presents them as a spreadsheet UI. If you have tech resources, this can be a complete replacement at zero cost.
3. Baserow or Grist
Baserow is open-source and hostable, with a paid cloud version starting at $5/user/mo. Grist is another self-hostable alternative with spreadsheet-database hybrid capabilities.
4. Google Sheets + AppScript
Not glamorous, but for many teams, a well-structured Google Sheet with some AppScript automation replaces 80% of what they used Airtable for — at $0 extra cost if you're already on Google Workspace.
5. Negotiate with Airtable directly
If you have more than 10 seats and are considering leaving, contact Airtable's sales team. Companies moving upmarket tend to make exceptions for customers at the borderline of enterprise size who are willing to commit to annual contracts.
Watch your renewal date: If you were on an annual Plus plan, your renewal will automatically move you to the Team plan at the new price. Check your Airtable billing page now to see when your current plan expires.
Track Airtable's pricing going forward
PricePulse monitors Airtable's pricing page and alerts you to any future changes before your renewal.
The bottom line
Airtable's 100-125% price increase is the largest we've tracked among major SaaS tools in 2025. It reflects a deliberate upmarket pivot — the company is no longer competing for indie founders and small teams. It's going after enterprise.
For teams of 1-10 people, the new pricing is hard to justify compared to alternatives. For teams of 50+, Airtable's enterprise features (custom views, advanced permissions, audit logs, Salesforce sync) may still make sense at the higher price point.
Evaluate alternatives before your next renewal. The switching costs are real but manageable — and worth it at a 100% price increase.