SaaS Pricing Changes — PricePulse

ClickUp Business Plan: +58% price increase (Feb 2026)

PricePulse — Sat, 01 Feb 2026 00:00:00 +0000

ClickUp raised Business plan from $12/user/mo to $19/user/mo — a 58% increase.

The price change took effect in February 2026 with limited advance notice to existing customers. Teams of 10 users on Business plan now pay $2,280/year more.

Before: $12/user/month | After: $19/user/month | Change: +$7/user/month (+58%)

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Typeform Basic Plan: +67% price increase (Feb 2026)

PricePulse — Sat, 01 Feb 2026 00:00:00 +0000

Typeform raised Basic plan from $25/mo to $42/mo — a 67% increase.

The increase was applied in February 2026. Typeform is now $504/year for the Basic tier, up from $300. The price change was not announced via email to existing subscribers.

Before: $25/month | After: $42/month | Change: +$17/month (+67%)

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Notion Team Plan: +20% price increase (Mar 2026)

PricePulse — Sun, 01 Mar 2026 00:00:00 +0000

Notion raised Plus plan from $8/mo to $10/mo and Team plan from $15 to $18/mo.

The change appeared on the pricing page overnight with no email announcement. Teams using the Team plan now pay $36/user/year more.

Before: $15/user/month | After: $18/user/month | Change: +$3/user/month (+20%)

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GitHub Copilot: +90% price increase — Individual to Pro+ (Feb 2025)

PricePulse — Sat, 01 Feb 2025 00:00:00 +0000

GitHub Copilot pricing doubled: Individual plan rose from $10/mo to $19/mo for Pro+ tier — a 90% increase.

The new Pro+ plan at $19/user/month adds advanced AI models but the base plan effectively increased in price as the old $10 Individual tier was phased down in features.

Before: $10/user/month | After: $19/user/month | Change: +$9/user/month (+90%)

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Asana Advanced Plan: +27% price increase (Jan 2026)

PricePulse — Thu, 01 Jan 2026 00:00:00 +0000

Asana raised Advanced plan from $67/user/mo to $85/user/mo — a 27% increase.

The January 2026 price increase affects teams on the Advanced tier. A 10-person team now pays $2,160/year more.

Before: $67/user/month | After: $85/user/month | Change: +$18/user/month (+27%)

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HubSpot Starter: +33% price increase (Jan 2026)

PricePulse — Thu, 01 Jan 2026 00:00:00 +0000

HubSpot raised Starter tier from $15/seat/mo to $20/seat/mo — a 33% increase.

The January 2026 price increase affects all Starter CRM users. New AI features were cited as the reason, but most existing features remained identical.

Before: $15/seat/month | After: $20/seat/month | Change: +$5/seat/month (+33%)

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Loom Business: +56% price increase (Mar 2026)

PricePulse — Sun, 01 Mar 2026 00:00:00 +0000

Loom raised Business plan from $12.50/user/mo to $19.50/user/mo — a 56% increase.

Loom (now owned by Atlassian) significantly increased prices after the acquisition. The $7/user/month increase adds $840/year for a team of 10.

Before: $12.50/user/month | After: $19.50/user/month | Change: +$7/user/month (+56%)

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Airtable: +100% price increase — Plus to Team rebrand (Q3 2025)

PricePulse — Tue, 01 Jul 2025 00:00:00 +0000

Airtable doubled the price of the Plus plan by rebranding it as Team at $20/user/mo (was $10) — a 100% increase.

Airtable eliminated the Plus plan and introduced the Team plan at double the price. Existing Plus subscribers were automatically migrated with a grace period.

Before: $10/user/month (Plus) | After: $20/user/month (Team) | Change: +$10/user/month (+100%)

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Figma Professional: +67% price increase (Q3 2024)

PricePulse — Mon, 01 Jul 2024 00:00:00 +0000

Figma raised Professional plan from $15/editor/mo to $25/editor/mo — a 67% increase.

After the failed Adobe acquisition, Figma raised prices significantly. Design teams of 5 editors now pay $600/year more.

Before: $15/editor/month | After: $25/editor/month | Change: +$10/editor/month (+67%)

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Intercom Essential: +20% price increase (Jan 2026)

PricePulse — Thu, 01 Jan 2026 00:00:00 +0000

Intercom raised base seat prices by 20% across all plans in January 2026.

Essential plan moved from $39 to $47/seat/mo. Advanced from $99 to $119/seat/mo. New AI-powered features were cited as the reason.

Before: $39/seat/month | After: $47/seat/month | Change: +$8/seat/month (+20%)

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Salesforce Professional: +21% price increase (Jan 2026)

PricePulse — Thu, 01 Jan 2026 00:00:00 +0000

Salesforce raised Professional edition from $165/user/mo to $200/user/mo — a 21% increase.

The January 2026 price increase is the second increase in three years. Sales teams of 5 users now pay $21,000/year more.

Before: $165/user/month | After: $200/user/month | Change: +$35/user/month (+21%)

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Monday.com Pro Plan: +19% price increase (Feb 2026)

PricePulse — Sun, 01 Feb 2026 00:00:00 +0000

Monday.com raised Pro plan from $16/seat/mo to $19/seat/mo — a 19% increase.

The February 2026 price change affects all Pro-tier customers at renewal. Teams of 10 pay $360/year more.

Before: $16/seat/month | After: $19/seat/month | Change: +$3/seat/month (+19%)

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Ahrefs Standard: +25% price increase (Mar 2026)

PricePulse — Sun, 01 Mar 2026 00:00:00 +0000

Ahrefs raised Standard plan from $199/mo to $249/mo — a 25% increase.

The March 2026 price increase also affects Lite ($99→$129) and Advanced ($399→$449). Ahrefs cited expanded data coverage and AI features as reasons.

Before: $199/month | After: $249/month | Change: +$50/month (+25%)

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Slack Pro: +21% price increase (Q4 2025)

PricePulse — Wed, 01 Oct 2025 00:00:00 +0000

Slack raised Pro plan from $7.25/user/mo to $8.75/user/mo — a 21% increase.

The Q4 2025 price increase was Slack's second increase in two years following the Salesforce acquisition. Teams of 20 users now pay $360/year more.

Before: $7.25/user/month | After: $8.75/user/month | Change: +$1.50/user/month (+21%)

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Zapier Starter: +25% price increase (Mar 2026)

PricePulse — Sun, 01 Mar 2026 00:00:00 +0000

Zapier raised Starter plan from $19.99/mo to $24.99/mo (+25%) and reduced task limits by 15%.

Free plan Zap count dropped from 5 to 3. The combined effect of higher prices and lower limits makes this a double hit for small teams.

Before: $19.99/month | After: $24.99/month | Change: +$5/month (+25%)

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Pipedrive Professional: +13% price increase (Jan 2026)

PricePulse — Thu, 01 Jan 2026 00:00:00 +0000

Pipedrive raised Professional tier from $79/user/mo to $89/user/mo — a 13% increase.

The January 2026 increase was communicated 30 days in advance via email. Sales teams of 5 users now pay $600/year more.

Before: $79/user/month | After: $89/user/month | Change: +$10/user/month (+13%)

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Linear: New "Scale" tier + free plan restricted (Feb 2026)

PricePulse — Sun, 01 Feb 2026 00:00:00 +0000

Linear introduced a new "Scale" tier at $16/member/mo and cut the free plan from 250 to 10 members.

Key integrations (GitHub, Slack) now require Business+ tier. Teams that were on the generous free plan are now forced to upgrade.

Free plan: 250 members → 10 members | New Scale tier: $16/member/month

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Zendesk Suite Team: +12% price increase (Nov 2025)

PricePulse — Sat, 01 Nov 2025 00:00:00 +0000

Zendesk raised Suite Team from $49/agent/mo to $55/agent/mo — a 12% increase.

The November 2025 price change came with forced AI feature bundles. Support teams of 5 agents now pay $360/year more.

Before: $49/agent/month | After: $55/agent/month | Change: +$6/agent/month (+12%)

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Airtable: Free tier restricted — records cut and inactivity expiry added (Feb 2026)

PricePulse — Sun, 01 Feb 2026 00:00:00 +0000

Airtable cut free plan records from 1,200 to 1,000 per base and added 6-month inactivity expiry for free workspaces.

Attachment fields were also removed from the free tier. No email was sent to existing free users about the change.

Records: 1,200 → 1,000 per base | Attachment fields: removed from free | Inactivity expiry: 6 months

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Semrush Pro: +17% price increase (Jan 2024)

PricePulse — Mon, 01 Jan 2024 00:00:00 +0000

Semrush raised Pro plan from $119.95/mo to $139.95/mo — a 17% increase.

The January 2024 price increase affected all Pro plan subscribers. Guru plan rose from $229.95 to $249.95/month. The increase was attributed to expanded database coverage.

Before: $119.95/month | After: $139.95/month | Change: +$20/month (+17%)

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