Klaviyo Pricing 2026
Klaviyo is an email and SMS marketing platform designed specifically for e-commerce. Pricing scales with contact list size, with SMS and e-commerce integrations included on all plans.
Quick Pricing Summary
- Free: $0 (up to 500 contacts, unlimited emails and SMS)
- Standard: $20/month (1,000-5,000 contacts)
- Plus: $65/month (5,000-10,000 contacts)
- Pro: $130/month (10,000-25,000 contacts)
- SMS per message: $0.01–0.02 (billed separately)
- Best for: Shopify stores, WooCommerce, BigCommerce, and e-commerce automation
Klaviyo Pricing Plans (2026)
| Plan | Contact Limit | Price | Key Features |
|---|---|---|---|
| Free | Up to 500 | $0 | Unlimited emails, SMS, basic automation, Shopify integration, segmentation |
| Standard | 1,000–5,000 | $20/month | All Free features + advanced automation, predictive analytics, A/B testing |
| Plus | 5,000–10,000 | $65/month | All Standard + advanced segmentation, VIP support, API access, custom domain |
| Pro | 10,000–25,000 | $130/month | All Plus + dedicated support, advanced SMS workflows, phone support |
| Advanced | 25,000+ | Custom pricing | Custom tiers, dedicated account manager, white-label options available |
Monthly Cost by E-Commerce Store Size
| Store Type | Contacts | Klaviyo Cost | Mailchimp Cost |
|---|---|---|---|
| Tiny shop | 300 contacts | Free | Free |
| Small shop | 3,000 contacts | $20/mo | $50/mo |
| Growing shop | 8,000 contacts | $65/mo | $200+/mo |
| Mid-scale store | 20,000 contacts | $130/mo | $400+/mo |
Why Klaviyo is Best for E-Commerce
- Native E-Commerce Integrations: Deep Shopify, WooCommerce, BigCommerce, Magento integrations. Syncs product catalogs, abandoned carts, orders automatically.
- SMS Included: No extra cost for SMS like Mailchimp ($20+/month extra). SMS + email campaigns in one platform.
- Abandoned Cart Automation: Triggers automatic SMS/email when customers leave items in cart. Recovers 10–15% of lost revenue.
- Post-Purchase Flows: Order confirmation, shipping notifications, review requests automatically sent.
- Predictive Analytics: Identifies high-value customers, churn risk, lifetime value predictions.
- Lower Cost at Scale: $130/month for 20K contacts beats Mailchimp at $400+/month.
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