ActiveCampaign Pricing 2026
ActiveCampaign is an all-in-one email marketing, CRM, and sales automation platform. Start at $15/mo with email and basic automation, scale to $150+/mo for advanced features. No overage fees for exceeding contact limits.
Quick Pricing Summary
- Lite: $15/mo (500 contacts)
- Plus: $50/mo (1,500 contacts)
- Professional: $150/mo (10K+ contacts)
- Enterprise: Custom pricing
- All tiers include: Email, CRM, automation, forms, integrations
- No overage fees: Upgrade plan if you exceed contacts
ActiveCampaign Pricing Plans
| Plan | Price | Contacts | Key Features |
|---|---|---|---|
| Lite | $15/mo | 500 | Email marketing, basic CRM, automation, forms, integrations. |
| Plus | $50/mo | 1,500 | All Lite features + lead scoring, contact tags, advanced segmentation, SMS (limited). |
| Professional | $150/mo | 10K+ | All Plus features + SMS, advanced automation, sales automation, custom reporting, webhook API. |
| Enterprise | Custom | Unlimited | Custom features, dedicated support, SLA, SSO, advanced API, on-premise options available. |
ActiveCampaign Cost by Business Size
| Business Type | Estimated Contacts | Recommended Plan | Cost/mo |
|---|---|---|---|
| Solopreneur / Startup | 0–500 | Lite | $15 |
| Small business | 500–1,500 | Plus | $50 |
| Growing company | 1,500–10K | Professional | $150 |
| Enterprise | 10K+ | Enterprise | $500+ |
Cost Optimization Tips
- Start with Lite ($15/mo): Perfect for testing email + CRM before scaling. No long-term contract required.
- Use contact segmentation: Inactive or cold contacts still count toward limits. Regularly clean old contacts to stay within tier.
- Leverage automation: Build workflows to reduce manual work and improve ROI on email marketing.
- Combine email + CRM: ActiveCampaign bundles both, so you don't need separate tools (unlike HubSpot).
- Annual billing discount: Pay annually for 10-20% discount vs monthly billing.
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