Loom vs Vidyard vs Vimeo Pricing 2026
Which async video tool gives your team the best value? Real team cost models for 5, 10, 25 and 50 users — including the features you actually need.
Updated June 2026
10-min read
Real pricing data
TL;DR — Who Should Use What
Loom Best for Teams
Best all-around async video tool. Great for internal communication, feedback, code reviews, and demos. Atlassian-owned so tight Jira/Confluence integration.
Price: Free → $14.99/user/mo
Best for: Product, engineering, remote teams
Vidyard Best for Sales
Purpose-built for sales teams. CRM integrations (Salesforce, HubSpot), video prospecting, watch analytics, and CTAs within video. More expensive but ROI for sales orgs.
Price: Free → $19–59/user/mo
Best for: Sales reps, BDRs, customer success
Vimeo Best for Marketing
Superior video hosting quality and customizable players. Built for marketing teams showcasing polished content — not screen recording or async comms.
Price: $12–65/user/mo
Best for: Marketing, content, e-learning
The 30-second version: If you want to replace unnecessary meetings with async video, use Loom. If your sales team needs video prospecting and analytics, use Vidyard. If you're hosting marketing videos or a training library, use Vimeo. Many orgs end up paying for all three — an expensive overlap PricePulse can help you spot.
2026 Pricing Breakdown
Loom Pricing
| Plan |
Monthly (per user) |
Annual (per user) |
Key Limits |
| Starter (Free) |
$0 |
$0 |
25 videos, 5-min limit, basic tools |
| Business |
$15.99/user |
$14.99/user |
Unlimited videos, unlimited length, AI features |
| Business + AI |
$19.99/user |
$17.50/user |
All Business + AI transcription, summaries, chapters |
| Enterprise |
Custom |
Custom |
SSO, advanced admin, dedicated support |
Loom price increase (2023–2024): Following Atlassian's acquisition, Loom raised Business plan pricing and restructured tiers. The free plan became more restrictive (down to 25 videos). PricePulse users got alerted automatically.
Vidyard Pricing
| Plan |
Monthly (per user) |
Annual (per user) |
Key Features |
| Free |
$0 |
$0 |
1 video, basic recording, limited analytics |
| Pro |
$29/user |
$19/user |
Unlimited videos, CTAs, basic analytics |
| Teams |
$79/user |
$59/user |
CRM integrations, advanced analytics, video playlists |
| Business |
Custom |
Custom |
SSO, advanced reporting, dedicated CSM |
Vidyard free plan change: Vidyard's free tier used to allow unlimited videos. It now caps at 1 video. Most teams that relied on free Vidyard now pay $19–59/user/month.
Vimeo Pricing
| Plan |
Per Month |
Per Year |
Storage / Bandwidth |
| Free |
$0 |
$0 |
500MB upload/week, very limited |
| Starter |
$20 |
$12/mo |
5 seats, 60GB storage, basic hosting |
| Standard |
$33 |
$20/mo |
10 seats, 120GB, review tools, privacy controls |
| Advanced |
$108 |
$65/mo |
Unlimited bandwidth, team collaboration, live streaming |
| Enterprise |
Custom |
Custom |
Unlimited everything, SSO, SLA |
Vimeo pricing note: Vimeo is priced per account, not per seat at lower tiers — making it potentially cheaper for large teams sharing one workspace. But seat-based limits at higher tiers add up.
Real Team Cost Models (Annual)
These are realistic costs for a typical team buying the mid-tier plan best suited to each tool (Loom Business, Vidyard Teams, Vimeo Standard/Advanced).
| Team Size |
Loom Business
$14.99/user/yr × 12 |
Vidyard Teams
$59/user/yr × 12 |
Vimeo Standard
Flat $240/yr (10 seats) |
Savings vs Vidyard |
| 5 users |
$900/yr |
$3,540/yr |
$240/yr |
$2,640 choosing Loom |
| 10 users |
$1,799/yr |
$7,080/yr |
$780/yr (need upgrade) |
$5,281 choosing Loom |
| 25 users |
$4,497/yr |
$17,700/yr |
Custom pricing |
$13,203 choosing Loom |
| 50 users |
$8,994/yr |
$35,400/yr |
Custom pricing |
$26,406 choosing Loom |
Key insight: For pure async video communication, Loom is 3–4× cheaper than Vidyard at every team size. Vidyard's premium is only worth it if your sales team closes measurably more deals using video prospecting with analytics — that's the specific ROI case.
The Overlap Problem
Many teams pay for Loom AND Vidyard AND Vimeo simultaneously.
A common pattern: Marketing buys Vimeo for hosting ($240–780/yr). Sales buys Vidyard for prospecting ($7k+/yr). Product and Engineering use Loom ($1.8k+/yr). Total: $9,000–15,000/yr across three video tools with major feature overlap.
The fix: Audit what each team actually uses Loom/Vidyard/Vimeo for. In most cases, Loom covers 80% of internal use cases and Vimeo Starter covers external hosting — dropping Vidyard saves $5k–25k/year.
Feature Comparison
| Feature |
Loom Business |
Vidyard Teams |
Vimeo Standard |
| Screen + camera recording |
✓ Yes |
✓ Yes |
✗ Upload only |
| Unlimited video length |
✓ Yes |
✓ Yes |
✓ Yes (storage limits) |
| AI transcription |
✓ Business+ plan |
✓ Yes |
~ Limited |
| Video analytics |
~ Basic |
✓ Advanced (per-viewer) |
~ Basic |
| CRM integration (Salesforce, HubSpot) |
✗ No |
✓ Yes (Teams+) |
✗ No |
| In-video CTAs |
✗ No |
✓ Yes |
✓ Yes (Standard+) |
| Custom player / branding |
~ Limited |
~ Limited |
✓ Yes (fully brandable) |
| Privacy controls |
✓ Password, link |
✓ Yes |
✓ Domain-level |
| Atlassian / Jira / Confluence integration |
✓ Native |
✗ No |
✗ No |
| Slack integration |
✓ Yes |
✓ Yes |
~ Limited |
| Mobile app |
✓ iOS + Android |
✓ iOS + Android |
✓ iOS + Android |
| Video hosting (for website embed) |
~ Limited |
~ Limited |
✓ Primary use case |
Hidden Costs & Gotchas
Loom Hidden Costs
- Free plan is very restrictive now: 25 video cap means most teams hit the limit within weeks and upgrade.
- AI features require Business+ tier: AI summaries, transcription, and chapters require the $17.50/user/month plan, not Business ($14.99).
- Workspace admin features cost more: Advanced admin controls require Business+ or Enterprise.
- Atlassian pricing bundling: Some Atlassian customers get Loom "included" in their Enterprise Cloud contract — but this is often an add-on, not truly free.
Vidyard Hidden Costs
- CRM integrations only at Teams tier: The core Salesforce + HubSpot integrations require $59/user/month — not the $19/month Pro plan. Many buyers don't realize this until they're already on Pro.
- Per-viewer analytics cost more: Knowing which leads watched your video and for how long requires Teams tier ($59/mo). This is the core differentiator for sales — yet it's gated at the highest per-user tier.
- Free plan gutted: Vidyard free used to allow unlimited short videos. Now it's limited to 1 video. Upgrading is required almost immediately.
Vimeo Hidden Costs
- Storage caps are real: The Standard plan's 120GB fills up faster than you'd expect with HD/4K video. Overages or forced upgrades to Advanced ($65/month) happen mid-year.
- Bandwidth limits at lower tiers: Heavy traffic can trigger overages. Enterprise plans remove bandwidth limits entirely.
- No screen recording: Teams often buy Vimeo for hosting then separately buy Loom for recording — doubling the spend.
Are You Paying for All Three?
PricePulse's SaaS Audit reveals video tool overlaps across your stack — including Loom, Vidyard, Vimeo, and Zoom that different teams bought independently.
Audit My SaaS Stack — Free
When Each Tool Wins
Choose Loom if...
- Your team wants to replace internal meetings with async video walkthroughs
- Engineers and product managers need screen recording for code reviews, bug reports, and PRDs
- You already use Jira, Confluence, or other Atlassian tools
- Budget is a constraint — Loom Business is the most affordable full-featured option
- You need simple, fast recordings that colleagues can watch and comment on
Choose Vidyard if...
- Your sales team sends personalized outbound video prospecting to prospects
- You need to know when leads watched a video, how much they watched, and re-engagement signals
- You use Salesforce or HubSpot and need video activity synced to CRM records
- Customer success sends personalized video check-ins and onboarding walkthroughs
- You can tie video engagement directly to pipeline or retention outcomes
Choose Vimeo if...
- Marketing needs a premium video hosting platform with a fully brandable player
- You're building an e-learning library or course portal requiring organized video hosting
- Your videos are polished productions uploaded from an editor — not screen recordings
- You need domain-level privacy controls for paid video content
- Ad-free viewing for all visitors is non-negotiable (Vimeo doesn't run ads)
The smart combo for most teams: Loom Business for all async internal comms ($1,799/yr for 10 users) + Vimeo Starter for external marketing video hosting ($144/yr). Skip Vidyard unless you have a dedicated sales team with measurable video-driven pipeline attribution.
Track Loom, Vidyard & Vimeo Price Changes Automatically
PricePulse monitors all three tools and alerts your team before renewal when prices change.
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Frequently Asked Questions
Is Loom free for teams?
Loom has a free Starter plan capped at 25 videos with a 5-minute recording limit. Most teams exhaust the free plan within weeks. Loom Business at $14.99/user/month removes all limits and adds AI features.
Is Loom better than Vidyard?
Loom is better for internal async video — it's cheaper, simpler, and deeply integrated with Atlassian tools. Vidyard is better for sales teams that need video prospecting with CRM integration and per-viewer analytics. They serve different primary use cases, though there's overlap.
What is Vimeo used for in business?
Vimeo Business is primarily a video hosting and distribution platform. Marketing teams use it to host external videos with brandable players and no ads. It's not a screen-recording tool like Loom — teams use both tools for different purposes.
How much does Loom cost for a 10-person team?
Loom Business for 10 users costs $1,799/year (billed annually). If you need AI transcription and summaries, Business+ runs $2,100/year for 10 users. Vidyard Teams for the same 10 users costs $7,080/year — nearly 4× more.
Can I replace Zoom with Loom?
You can replace some Zoom usage — specifically recurring status updates, project demos, onboarding walkthroughs, and feedback sessions. Loom can't host live meetings, webinars, or large group collaboration. Many teams use Loom to reduce Zoom meeting frequency rather than fully replace it.
Did Loom raise its prices?
Yes. Following Atlassian's acquisition in 2023, Loom restructured its pricing tiers and made the free plan more restrictive. The Business plan was adjusted and AI features moved to a higher-priced tier. PricePulse tracks Loom price changes and can alert your team automatically before renewals.